Intersection of sportswear, leisurewear, and fitness clothing is steadily obscuring the difference between sports apparel, fitness clothing, and casual, active wear, thereby leading to changes in target audiences. Changing lifestyles, and attitude towards fitness outerwear, are dictating fashion trends with women exhibiting a proclivity towards fashionable workout wear. Growing emphasis on versatility, convenience, fashion, comfort, style, and performance is creating a strong demand for sports and fitness apparel, which offer both functional performance, and style appeal. Upscale product innovations presently in vogue are low-rise yoga pants, bright colors, and embellished T-shirts. Given the tendency to associate sports and fitness apparel with health, and well being, the spotlight is presently on the type of fabric used in sports and fitness wear. Backed by growing awareness and astute consumer attention to the fabric used, performance fabrics such as, lightweight, breathable micro fibers, and micro fleece fibers, are rising in popularity and demand. New generation fibers with moisture management features are expected to drive demand for contemporary sports and active outdoor wear.
The growth spurt in the world travel industry, and the growing popularity of adventure travel, are also expected to translate into expanded opportunities for fitness and active outerwear. On the retail front, conventional sporting goods players vie with fashion stores while department stores compete with mass merchandisers and sporting goods chains, in a bid to capture a pie of this lucrative market. Online stores are gaining in popularity, especially among young adults, given their exposure to technology, and familiarity with the internet. Consumers are increasingly exhibiting widely disparate preferences, classy tastes, and a marked inclination towards retail outlets that offer convenience, variety, flexibility and class.
The world sports and fitness clothing market is dominated by the United States, cornering a share of over 62% for the year 2006, as stated by the recent report published by Global Industry Analysts, Inc. The United States is followed by Europe and Asia-Pacific. Guided by strong GDP growth, rising standards of living, higher disposable incomes, and greater indulgence in outdoor activities, sports and fitness clothing market in Asia-Pacific is estimated at US$14.3 billion. Sports apparel market in Asia-Pacific is projected to register a CAGR of 4.4% for the period 2001 through 2010. Fitness clothing market in Europe is expected to be approximately US$15.8 billion in 2010.
Leading global and regional players operating in the industry include Adidas, Nike, Reebok, Nautica, Louis Garneau Junior, Levi Strauss, JJB Sports Plc, Guilford, Gildan Activewear, Descente Ltd, Columbia Sportswear, Benetton Group and Foot Locker Inc, among others.
The report titled "Sports and Fitness Clothing: A Global Strategic Business Report" published by Global Industry Analysts, Inc., provides a comprehensive review of the retail structure, market trends, drivers, issues, challenges, competition, fashions trends, changing consumer preferences, and demographic trends. Richly annotated with authoritative, and unbiased commentaries, and hard-to-find statistical facts, the report provides unequivocal views on future potential while throwing light on the prevailing climate in key regional markets. Product markets analyzed in the report include Sports Apparel, and Fitness Clothing. Latent demand patterns in product markets are quantified across major geographic market verticals including the United States, Canada, Japan, France, Germany, United Kingdom, Italy, Spain, Russia, Asia-Pacific, and Latin America, among others. Also provided in the report is an enumeration of recent mergers, acquisitions, and other strategic industry activities.
For more details about this research report, please visit http://www.strategyr.com/MCP-1006.asp.
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs more than 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of more than 60,000 smaller research products including company reports, market trend reports and industry reports encompassing all major industries worldwide.
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